Marketing Health Check
Fifteen honest questions across five areas of your marketing. You get a transparent score, your strengths, three things to fix first and a PDF to keep. It takes about four minutes.
Tool 01 · Guided self-assessment
Marketing Health Check
Fifteen honest questions across five areas. Answer for how things are today, not how you wish they were — nobody is marking you.
What we will look at
- 01Brand clarityCan people instantly tell who you are, what you do and why you?
- 02Audience understandingDo you know who you are talking to, where they hang out and what they care about?
- 03Content & social mediaDo you show up consistently with content that is planned, original and worth stopping for?
- 04Lead generation & conversionWhen someone is interested, is it easy and obvious for them to take the next step?
- 05Tracking & measurementDo you know what is working, so you can do more of it (and less of the rest)?
This is a guided self-assessment based on your own answers — not an independent or professional audit.
How we score this
No black boxes. Every answer is worth 0 to 3 points: the first option is 0, the last is 3. Each of the five areas has three questions, so each area scores out of 9 and is shown as a percentage.
Your overall readiness is your total out of 45, as a percentage. All areas are weighted equally, because a brilliant brand with no way to measure it (or the reverse) still leaves money on the table.
- 0–39% Early days
- 40–59% Finding your feet
- 60–79% Building momentum
- 80–100% Ready to scale
Strengths are your highest-scoring answers (2 or 3 points). Improvements are your lowest-scoring answers, with ties broken by the weaker area. Next steps come from your two lowest-scoring areas. It is a conversation starter, not a verdict.