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01 Travel & Tourism
Travel Data
Inspiring getaways. Real bookings.
- Social media strategy
- Campaign creatives
- Destination promotions
- Lead generation
digital marketing strategy
Great marketing starts before the first post.
Practical digital marketing strategy for startups, SMEs and growing brands — digital audits, competitor intelligence, audience insight, channel planning and a roadmap your team can follow.
Service 04
Digital Strategy
Before we make noise, we make a plan.
Great marketing starts before the first post
Most marketing problems are strategy problems in disguise. Posting more won’t fix an unclear message. A bigger ad budget won’t fix the wrong audience. And a beautiful website won’t help if nobody understands why they should choose you.
Our digital marketing strategy work gives you a clear, practical plan before you spend more time or money. We look at where you are now, where you want to be, and the most sensible route between the two.
It starts with a digital audit: your website, social channels, search visibility, advertising, reviews and how enquiries are handled. Then we gather competitor intelligence — what similar businesses are saying, where they show up and the gaps they’re leaving open for you.
A plan in plain English
From there we define the essentials: who your best customers are, what they need to hear, which channels deserve your attention, what to say on each, and how you’ll know it’s working. The result is a strategy written in plain English, with priorities, content and campaign direction, budget guidance and a 90-day action plan.
Some clients take the plan and run it in-house. Others ask us to deliver it through social media management, performance marketing, SEO or digital campaigns. Either way, you end up with a plan the whole team understands.
We work with founders, women entrepreneurs, SMEs and established brands — especially those who have tried a bit of everything and now want to focus on what will make the biggest difference.
Want a quick starting point first? The free marketing health check in our Growth Lab scores your marketing across five areas in about five minutes.
Problems we solve
If any of this sounds familiar, you’re in the right place.
- We don't even know where to start
We turn a long list of 'shoulds' into a short list of priorities. - We've tried everything and nothing sticks
An audit shows what's working, what isn't and why. - Our message is unclear
We define what makes you different and how to say it simply. - Everyone has a different idea
A shared strategy gives the whole team the same direction. - We don't know what to spend where
We recommend where budget and effort will matter most.
What’s included
Everything we can take off your plate.
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01
Digital audit
A review of your website, social channels, search, ads, reviews and enquiry handling.
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02
Competitor intelligence
What competitors say, where they show up and where the gaps are.
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03
Audience insight
Customer profiles built from your data, conversations and research.
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04
Positioning & messaging
Your key messages and proof points, written in plain language.
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05
Channel planning
Which platforms to prioritise, what each one is for and how they connect.
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06
Content & campaign direction
Pillars, themes and campaign moments for the year ahead.
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07
Measurement plan
The numbers that matter, how to track them and how often to review them.
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08
90-day action plan
Prioritised, practical next steps with owners and timings.
Why it’s worth it
What changes for your business.
- FocusFewer, better activities instead of trying to do everything.
- ConfidenceDecisions grounded in evidence about your customers and market.
- AlignmentOne plan the whole team — and any agency — can follow.
- Better use of budgetMoney and time go where they're most likely to make a difference.
Relevant work
A few brands we’ve done this for.
How it works
From first chat to real results.
Discover
Workshops and interviews to understand your business, customers and goals.
Strategise
Audit, competitor review and audience research pulled into clear insights.
Create
We write the strategy and 90-day plan, then walk you through it.
Launch
We help your team — or ours — put the first priorities into action.
Optimise
We review progress and refine the plan as results come in.
FAQs
Digital Strategy, answered.
What do we get at the end of a strategy project?
A clear strategy document and a prioritised 90-day action plan, presented in a working session so your team can ask questions and agree next steps.
How long does a digital strategy take?
Most strategy projects take a few weeks, depending on the size of the business, the number of channels and how quickly we can gather information. We agree a timeline before we start.
Do we have to hire you to deliver the strategy?
No. Many clients run the plan in-house. If you'd like support, we can quote for delivering some or all of it.
Is a strategy worth it for a small business?
Often more so. When budgets are tight, focus matters, and a good strategy stops you spending on activities that won't make a difference.
Will you look at our website too?
Yes, from a marketing point of view — messaging, structure, calls to action and search basics. If you need a redesign, our sister business Moms Do Development builds websites.
The Moms Do family
Need a brand or a website too? Keep it in the family.
Ideas turned into brands people remember. Branding, editorial, campaign creative and corporate communications.
Visit Moms Do Design
Digital experiences built to work beautifully. WordPress websites, landing pages, e-commerce and ongoing support.
Visit Moms Do Development
Ready when you are.
Whether you've got a fully formed brief or just a feeling that your marketing could be better, we'd love to hear about it.