Advertising (media) budget
Money paid directly to platforms such as Meta, Google or TikTok to show your ads. It is the only part that buys reach, it goes to the platform rather than to your agency, and it can be turned up or down day by day.
Marketing Budget Planner
See where your monthly marketing money goes — ads, creative, management, setup and the rest — with live sliders, plain-English explanations and an export for your accountant.
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The Growth Labby Moms Do Digital
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Tool 03 · Know where the money goes
Marketing Budget Planner
Split your monthly marketing budget across ads, creative, management, setup and everything else — and see it update live as you go.
What is what? The five kinds of marketing cost
Content production costs
Photography, video, design, copywriting and editing. Strong creative is what makes people stop scrolling. It is usually paid per shoot or per batch of content, and good assets can be reused for months.
Marketing management fees
What you pay people to plan, run, optimise and report on your marketing. It is a fee for expertise and time — separate from the ad money itself — and is often a fixed monthly retainer.
Campaign setup costs
One-off work to get a campaign ready: landing pages, tracking and pixel set-up, audience research and ad-account structure. It is often heavier in the first month and much lighter afterwards.
Other marketing expenses
Tools and subscriptions, printing, events, influencer gifting, SMS or WhatsApp broadcast fees — plus a small contingency for the things nobody planned for.
This planner organises your budget — it does not predict results. No split can promise sales or a particular return on ad spend; test, measure and adjust.