Free online tool
Campaign brief template
A free, guided campaign brief template: answer ten simple questions and get a professional brief you can edit, download as a PDF or send to your agency.
Write a campaign brief in about ten minutes
A good brief is the difference between a campaign that lands and one that drifts. It makes sure everyone — you, your team and any agency — agrees on what you’re promoting, who it’s for, what success looks like and what you can spend.
Our free campaign brief template walks you through ten questions:
- What is the business?
- What are you promoting?
- Who is the target audience?
- What is the objective?
- What is the main offer?
- What makes it different?
- Which channels will you use?
- When will the campaign run?
- What budget is available?
- How will you measure success?
Your answers are assembled into a professional brief with sections for the business overview, objective, audience, key message, offer, recommended deliverables, channels, timeline, budget and success metrics. You can edit every section and download it as a PDF. No account needed.
Open the campaign brief builder
Not sure what to write in each section? Read what to put in a campaign brief first.
Got a brand? We've got ideas.
Whether you've got a fully formed brief or just a feeling that your marketing could be better, we'd love to hear about it.